The realm of Direct-to-Consumer (DTC) is in a perpetual state of flux, constantly evolving to meet the dynamic demands of today's consumer. Gone are the days is the one-size-fits-all approach; consumers now crave customized journeys. This shift has prompted a profound evolution in DTC strategies, with personalization at the forefront. From precisi

A well-structured recommendation program can be a powerful tool for businesses looking to increase customer commitment. By incentivizing existing customers to promote your brand with their friends, you can tap into a valuable source of new customers. Rewarding both the referrer and the referred individual not only encourages participation but also